I developed a new look and feel for the Time Warner Cable website starting with the homepage. The redevelopment started from the ground up with wireframes and moved to mockups of the layout showing a cleaner user interface and updated modern imagery. The main goal was to make sure all content would be relevant in a responsive layout. The designs were tested with current and potential customers and iterated upon until we developed what is live today.
I worked with Greer to rethink and redevelop their grass allergy product, Oralair's, web presence for patients and care givers. The main goal was to make the website responsive and more engaging to users. To do this, I created wireframes for the mobile experience then tablet and finally desktop versions. One challenge was to manage the Important Safety Information and Indication which have to be accessible to users at all times. Keeping this in consideration, I managed to position the Indication at the top of the page with a "Read More" button and the ISI was stuck at the bottom of the page with a "Read More" button. To keep users engaged and interested I used relatable lifestyle photography that captured the brand's tagline "rediscover the yard" in conjunction with simple icons that allow the user to recognize what the content is discussing instantly.
Novartis NET Alliance patient website redevelopment.
Novartis created the Neuroendocrine Tumor Alliance (NETA) in 2010 to improve knowledge and management of neuroendocrine tumors and to empower patients to be more informed advocates. The website redevelopment included an overhaul of the current patient facing website from the ground up. I provided support by restructuring the user experience and information architecture along with creating the design and layout.
Created the My Greenstone Generics app for Pfizer. The app allows users to find Greenstone generics with a location based system in conjunction with Google Maps. I developed the wireframes, layout, and iconography to have a clean and simple feel. I utilized the Greenstone honeycomb shape throughout to pull through the branding and style elements from other pieces in production.
Kernel Season's Infographic
Promoted Kernel Season's latest findings from a recent study on snacking within a info graphic that was sent to media.
Created a responsive website for Hemangeol - the only FDA approved treatment for infantile hemangioma. I was the lead designer and UX architect on the project and worked with the client's current branding to develop both the patient and health care professionals.
Develop the Recyclebank online experience. I worked with multiple teams across the company including copywriters, web producers, account managers and product. I aimed to humanize the brand by replacing cartoon clipart with engaging photography in Recyclebank’s materials.
Philadelphia Ad Campaign
Developed a unique ad campaign for Recyclebank that promoted local rewards and made people think about their recyclables in a different way.
Long Beach Ad Campaign
Design and implement a strategic integrated campaign combining online and offline advertising for Recyclebank’s Long Beach, CA community. I came up with the “Where Will Your Recycling Take You?” theme to show residents the local rewards they can receive. I developed a series of ads that promoted the recycling rewards program and local businesses, like the Aquarium of the Pacific.
Pfizer introduced a new product to their lineup - a drinkable vitamin called Flavor Burst. I assisted the brand in creating several pages for the new product including the dynamic lead displayed on their homepage, social media promotions, emails and more.
Design and develop a Facebook contest for Right Guard. The client wanted a shareable sweepstakes campaign that promoted its product and sports centric theme. Users were able to create their own sports trading card and were then advanced to the locker room where they could choose a locker for a chance at winning a prize - like a sports magazine subscription, tickets to a game or even a free stick of deodorant. Contestants were allowed to enter the contest once a day for the year.
Valerie Fund PSA
Create a 30 second Public Service Announcement for The Valerie Fund, which provides support for the comprehensive health care of children with cancer and blood disorders. I story-boarded, shot, directed and edited the 30 second PSA featuring Whoopi Goldberg. The PSA was shown in more than 50 movie theaters throughout New Jersey, New York and Connecticut, helping The Valerie Fund raise money and awareness.
To promote local band performances, I created a series of posters that have been displayed in venues, online and in print publications. The posters draw inspiration from various textures and vintage lettering.